5 Tips for Using TikTok to Reach More Readers
TikTok is a social media app that is growing in popularity, especially among young people. If you’re looking for ways to reach more readers, using TikTok could be a great option. In this blog post, we will discuss 5 tips for using TikTok to reach more readers. We’ll talk about the type of videos, music, texts, visuals, and dances that work best on the platform and help you connect with your ideal readers. So if you’re ready to start using TikTok to promote your work, read on!
Before we get to the nitty gritty tips, let’s take a quick closer look at TikTok and its general audience. This can help you as you create videos to find your ideal readers for your books.
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What is TikTok?
TikTok is a social media app where people can share short videos of themselves. The videos are often set to music and feature creative visuals and effects. The app is popular with Gen Zers and Millennials and has been growing in popularity in recent years.
As of July 2020, TikTok has over 2 billion active users worldwide. In the United States, it is the most downloaded app on the App Store and Google Play. And as of May 2020, TikTok is the most downloaded app in the world.
What kind of content is popular on TikTok?
The most popular content on TikTok tends to be funny, creative, relatable, or all of the above. Videos that perform well on the platform are usually around 15 seconds long and have catchy music. They often feature creative visuals, including text overlays, filters, and special effects.
Who uses TikTok?
The demographics or type of users that both use and produce content on the platform are mostly men. Although, that is slowly changing with the increase of booktok female users.
The most popular age group is 16-24-year-olds, but the app is also growing in popularity with older age groups.
According to thesocialshepherd.com, 61% are female users in the U.S. while males make up 39%. China has the most users compared to other countries around the world.
Now that we know a little bit more about TikTok and its users, let’s get into the tips!
Tips to use TikTok- Use engaging visuals in your videos
When it comes to creating videos on TikTok, visuals are key. People are more likely to watch and engage with videos that are visually appealing. So if you want to reach more readers, make sure your videos are eye-catching and engaging.
Use bright colors, interesting visuals, and fun animations to capture people’s attention.
These can be added to your uploaded video via the app.
But which types of colors, or visuals to use?
Flipping books with an overlay of color is an idea. Another would be to use similar visuals that are trending with other authors on the platform. There are industry-leading authors that you can follow on TikTok. Using their successful videos as ideas, you can follow their lead.
Also, think back at the type of videos your ideal audience watches.
Do they watch mostly hot guy videos? Dancing videos?
Aesthetic types? Do they gravitate to a certain color or image that is similar to your story?
Tips to use TikTok- Use popular music in your videos
Music is also a big part of TikTok. Using popular songs in your videos can help you reach a wider audience. People are more likely to watch and share videos that feature catchy tunes. So if you want your work to reach more people, consider using popular music in your videos.
You can find popular songs on TikTok by searching the app’s “Trending” section. This will show you the most popular songs that people are using in their videos. You can also search for specific songs or artists that you want to use.
Keep in mind that you’ll need to get permission to use copyrighted music in your videos. TikTok has a built-in music library that you can access and use for free. The app also offers a paid subscription service called TikTok Plus, which gives you access to more songs and features.
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Tips to use TikTok-Use interesting and unique dances in your videos
Dancing is another big part of TikTok. People love watching videos of people dancing, especially if the dance is unique or interesting. So if you want to reach more readers, consider adding some creative dances to your videos.
There are plenty of popular dances on TikTok that you can use in your videos. To find them, just search the app’s “Trending” section. This will show you the most popular dances that people are using in their videos. You can also search for specific dances or choreographers that you want to use.
Don’t want to show your face? There are tons of options to get views with dancing without showing your face.
Wearing a mask may have been a thing of the past, but you can get creative by wearing different types of designs on your mask.
Or hit duet on a dancing video that may represent a scene, a character, or your book in general.
Tips to use TikTok- Use engaging and well-written texts in your videos
In addition to visuals and music, the text in your videos is also important. The text should be well-written and engaging so that people will want to read it. Keep in mind that people are more likely to watch and share videos that are interesting and enjoyable to read.
So if you want to reach more readers, make sure your videos are well-written and engaging.
To write good texts for your videos, start by thinking about what you want to say. What is the main message that you want to communicate? Once you have a general idea, start writing down your thoughts. Use short, concise sentences that are easy to understand. And make sure to proofread your work before posting it.
Here’s a little secret… I use Jasper AI to help me write my blog posts, stories, and all my copywriting for ads. There is a free trial you can use. And who knows? Jasper may help you write the perfect copy that gets those readers to your book.
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Tips to use TikTok- Connect with your ideal readers
Finally, one of the best ways to use TikTok to reach more readers is to connect with your ideal readers. When you create content that resonates with your target audience, you’re more likely to reach them. So if you want to effectively use TikTok to promote your work, make sure you’re creating content that your ideal readers will enjoy.
To find your ideal readers on TikTok, start by thinking about who you want to reach. Who are your target readers? What kinds of videos do they like to watch? Once you have a general idea, start searching for them on the app. Look for users who share similar interests and follow them.
You can also use TikTok’s “For You” page to find videos that may be of interest to your target readers. This page is personalized for each user and shows content based on their interests. So if you want to reach more readers, make sure you’re active on TikTok and that your content is appearing on the “For You” page.
In the End…
If you’re looking for a new and exciting way to reach more readers, TikTok is definitely worth considering.
If writing descriptions and scripts for TikTok seem overwhelming, which it is for me, try Jasper AI. He can aid to improve your TikTok game.
By following our 5 tips, you can start creating videos that will resonate with your ideal reader and help you connect with them on a deeper level. So what are you waiting for? Get out there and start making some great content!
