5 Tips to write Engaging Emails
Email… Is it worth it?
Absolutely!
They are the first ones to know about any changes, updates, and insider information before all my social media outlets.
Why?
Because email is like delivering private mail to their mailbox. Giving them a little letter letting them know about what is going on for the month or week.
Algorithms change with social media, and with email, I have full control of when, and what I share. Plus, if they don’t read it immediately, my email stays in their inbox. Unlike social media, my posts can get buried.
Here are some tips to write engaging emails to connect and share your creative stories, blogs, and more.
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Keep it short and sweet – get to the point quickly
When it comes to writing engaging emails, it’s all about keeping it short and sweet. That means getting to the point quickly and avoiding lengthy prose. After all, who has time to wade through paragraphs of text when they’re trying to get through their inbox?
Instead, focus on writing concise, punchy emails that will grab your reader’s attention and keep them engaged.
Some emails I receive are too short, with no real content. With in those emails it’s more of a quick announcement. Which turns me off from reading them.
Emails that I strive to write are weekly announcements, updates and tools that help with my productivity.
And if you really want to make an impact, don’t be afraid to add a little personality into the mix. After all, we’re all human beings and a little humanity can go a long way in making an email feel more engaging.
Be a bit personal with your audience. I love sharing about my family, and things that we have done or are planning on doing.
So go ahead and give some of these tips to write engaging emails a it a try – your readers will thank you for it!
Use strong subject lines that make recipients want to open your email
You know that sinking feeling when you see an email in your inbox with a boring, generic subject line? We’ve all been there. You’ll do anything to avoid opening it. In fact, you might even forget it’s there until you do a mass clean-out of your inbox weeks later.
But when an email has a subject line that’s interesting, insightful or even funny, you can’t help but click. So how do you write strong subject lines that make recipients want to open your email? Here are a few tips:
– Keep it short and sweet. Long subject lines are often truncated in email inboxes, so make sure your point is conveyed in as few words as possible.
– Be clear about what the email contains. Recipients should have a good idea of what they’re going to get when they open the email, so avoid vagueness at all costs.
– Make it engaging. The best way to do this is to use active voice and strong verbs. For example, “Discover the 5 secrets to a successful blog” is more engaging than “Learn about blogging tips.”
– Use humor if it’s appropriate. Humor can be a great way to get recipients to pay attention to your email, but only use it if it’s appropriate for your brand and audience.
– Test, test, test. Try out different subject lines on small groups of people to see what works best before sending out your email to everyone on your list.
By following these tips to write engaging emails, you can write subject lines that will make recipients want to open your email every time.
Here’s a secret…
Did you know that Jasper AI can help write your emails? He helps me add subject lines, and content that I tend to fumble over. Instead, he clears the air to help me clearly have great subject lines and clear messages in my emails.
Tips to write engaging emails-Write in a friendly, conversational tone
Writing engaging emails can sometimes feel like a daunting task. You want to sound friendly and personable, but not too familiar. You want to be helpful without coming across as pushy.
And of course, you want to avoid those dreaded “reply all” chains at all costs. Luckily, there are a few simple tips you can follow to help you write emails that are both engaging and effective.
First, make sure your subject line is clear and concise. This will help ensure that your email actually gets opened in the first place.
Second, keep your message short and to the point. No one wants to read a novel-length email, so stick to the essentials.
Finally, don’t forget to proofread your message before hitting send. A few typos can quickly turn an engaging email into an unprofessional one.
Emails are a bit different compared to Facebook posts, Instagram, and even TikTok. Emails are personal messages that can grab the attention of your audience. Make them feel special by being genuine.
Imagine writing each email as if you are writing to a close friend or family member. This draws your readers in to continue to follow you.
Follow these tips to write engaging emails and you’ll be writing engaging emails in no time!
Personalize your emails as much as possible
According to a recent study, the average office worker spends over six hours each day checking and responding to email. That’s a lot of time spent staring at a computer screen! So how can you make sure that your emails are engaging enough to capture your reader’s attention? Here are a few tips:
– Personalize your messages as much as possible. Include the recipient’s name in the subject line and body of the email, and make sure to address them by name when you sign off.
– Keep your messages short and to the point. No one wants to wade through paragraphs of text, so make your point quickly and move on.
Let your readers know about current events, distractions, and tools you tools use. No one needs a long, drawn story of your month or year or even back history. But give them fun tidbits along the way with the main point of your email.
If you need more help, I use Jasper AI to help me condense my writing to keep my points concise for my email readers.
– Use strong subject lines. Your subject line should be clear and concise, and it should give the reader a good idea of what the email is about. If you’re unsure, try using a tool like CoSchedule’s Headline Analyzer to score your subject line before you hit send.
– Add visual interest. Use images, infographics, and videos to break up the text and add some visual interest to your message. Just be sure to keep your file sizes small so that your email doesn’t get caught in spam filters.
– Proofread carefully. Nothing will turn off a reader faster than seeing typos or grammatical errors in an email, so take the time to proofread your message before you hit send.
By following these tips to write engaging emails, you can be sure that your emails will stand out in a crowded inbox and that your readers will appreciate your efforts to engage them. So next time you sit down to compose an email, keep these tips in mind and watch your response rate soar!
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Use images and videos sparingly, but effectively
If you’ve ever spent hours crafting the perfect email, only to have it fall flat with your audience, you’re not alone. It can be frustrating to put so much time and effort into something, only to have it fail to connect with your readers.
However, there are some tips that you can follow to help ensure that your emails are engaging and successful.
One of the most important tips to write engaging emails is to use images and videos sparingly. While they can be a great way to add interest and visual appeal to an email, too many can be overwhelming and actually discourage people from reading.
Instead, focus on using a few high-quality images or videos that really reinforce your message. When used effectively, they can be a powerful tool for driving engagement.
Does each email need to have new pictures or graphics?
No, actually. Some emails I receive have the same graphics each time.
As for my own, I have a mixture of new and regularly used pictures. Canva provides most of my graphics, although Sendinblue, my email provider, they have its own stock photos that you can use in your emails.
Do keep things organized within your email. And things will work out just fine.
In the End…
So there you have it, a few quick and easy tips to write engaging emails and how to improve your email open rates. Just remember to keep it short and sweet, use strong subject lines, write in a friendly tone, personalize as much as possible, and use images and videos effectively. With these five simple tips, you’ll be sure to see an improvement in your open rates in no time!
